Without a solid intellectual property monetization strategy, it is impossible to make any short or long term gains on the right holders’ intangible output and investments. A rights holder may choose to sell and distribute their products and associated services through their own business operation, or allow other parties to be involved in various stages of the commercialization strategy. When a right holder allows another party to sell, lease, use, manufacture and/or distribute (among other transactions) an intellectual property protected product or service, a licensing agreement is used to clearly lay out the terms on which the business transaction should take place.
Licensing is an optional aspect of IP monetization. However, once an IP owner decides to license their proprietary right, licensing becomes a fundamental aspect of IP monetization and targeted business strategies.
If you need advise on intellectual property licensing, please fill out the form below or connect with Marsha via phone: